Coming from a still photography and photochemical darkroom background greatly shaped Gavin James' approach to filmmaking. Gavin used this background to transition into motion pictures, where he worked his way up through the camera department on various film and TV sets. Soon after, Gavin started shooting and directing short films while working under the VP of Production at Sony Pictures.
Gavin made his first feature film debut directing his original screenplay, "Footsteps." The film was developed and produced by a senior member of The Sundance Institute, and starred Brendan Sexton III ("Boy's Don't Cry," "Welcome to The Dollhouse," AMC's "The Killing"). "Footsteps" premiered at New Filmmakers New York and was described as a mix between Roman Polanski and Dario Argento by Filmmaker Magazine. Soon after, Gavin James was named "One to Watch" by Movie Scope Magazine.
After "Footsteps," Gavin quickly segued into commercial directing. Growing up with a commercial producer father, advertising was always an area of interest. His background in photography mixed with long format features brings a unique balance of visual storytelling to his work. He has an eye for the written word and a deft handling of creating talented performances. Gavin has directed commercials for brands such as McDonald's, Coca-Cola, Healthy Choice, NCAA, Marie Callender's, Midas, Discover Card, Habitat For Humanity, and many others. He has also developed and directed web content for various brands including Maker Studios, the number one independent YouTube network.
Gavin has recently sold a screenplay to Sony Pictures which is currently in development under producer Joe Roth (Alice in Wonderland, Snow White and the Hunstman, Maleficent).